The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends. 1. Keyword Research When starting with search engine optimization, you should first of all do a thorough keyword analysis. The Google …
Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features: …
The Google forwarding phone numbers for AdWords are finally available in Switzerland. Calls coming from ads can be measured and can be tracked as conversions. You can create ads with such a forwarding number for the search network with the AdWords ad format “Call-only”. These ads will be displayed exclusively …
A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland. Why is there a new TLD .swiss? In 2012, the ICANN created new gTLDs. The Swiss Confederation requested …
Are you wasting your marketing budget on cost-ineffective campaigns? How can you easily compare the performance and costs of your Google Ads, Facebook, Bing, newsletters or other marketing campaigns in one simple report? We have an easy solution for you: upload data about your non-Google campaigns into Google Analytics. This …
If you would like to advertise on Bing, you need to know the keywords with a high search volume in your target country, region or language. The best way to find these keywords is to use the Bing Keyword Tool (official name: Bing Keyword Research Tool). The keyword tool shows …
In 2013, we published How to Create Auto-Updated Google Analytics Reports in Google Docs. The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. This Add-on connects your Google Analytics accounts to Google Sheets, allowing you to automatically …
The topic of last week’s WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking. Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns. What is Personalization? Personalization can be split up in …
Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an …
In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …
Creating video campaigns for YouTube with Google AdWords is straightforward. You only need an advertising video on YouTube with a convincing message and a Google AdWords account. Hereafter we show you how to set up YouTube campaigns with Google AdWords: Step 1: Create a Campaign Create a new campaign by …
We will show you the elements of a URL and provide recommendations for an optimal URL structure. The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites …
