We are very proud to announce that we are now Preferred Partner and top implementation partner of JENTIS, the Data Capture Platform from Austria. Advance Metrics has been working with JENTIS, the technology leader in server-side tracking, since 2022. Since last year, we are a Preferred Partner of JENTIS and …
In the data-driven landscape of today’s business world, maximizing the potential of analytics tools is crucial for making informed decisions and gaining a competitive edge. While Google Analytics 4 (GA4) has been a valuable source of insights for website and app analytics, its data retention limitations have left businesses craving …
Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …
The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …
Tealium is a tag management system (TMS) that allows organizations to manage and deploy marketing and analytics tags on their website or mobile app without requiring manual code changes. In other words, Tealium helps digital marketers and website owners manage the various third-party tags (such as Google Analytics, Facebook Pixel, …
Discover the strengths and weaknesses of GA4 and Piano Analytics to make an informed decision for your business. In the digital age, analytics has become a crucial aspect of every business. As the saying goes, “you can’t improve what you can’t measure.” With a vast array of analytics tools available …
Adobe Analytics is an analytical tool that gives you valuable insights into your website visitors’ behavior. It provides a variety of metrics, based on an extensive measurement framework, and takes into account website traffic, engagement, and sales. It is designed to help you answer questions related to user location and …
If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …
As website owners and managers, understanding how users interact with our webpages is essential to improving user engagement and driving conversions. Traditionally, scroll tracking has been a popular method of monitoring user behavior, but a newer alternative is gaining popularity: viewport tracking. What is viewport tracking? Viewport tracking is a …
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
What are Custom Alerts, what are they used for, and what are the benefits of a professionally set up Analytics Monitoring? At Advance Metrics, we set up the individualized Custom Alerts for our clients and use Analytics Monitoring to monitor the smooth operation of your tracking setup. What are …
