Why Diversifying to Alternative Search Engines Matters Google dominates search advertising, controlling over 90% of the market. While its reach and targeting capabilities are unmatched, this also means high competition and rising costs per click (CPC). Many industries face strict ad policies, limiting their flexibility. A multi-channel approach that includes …
Voice search is fundamentally changing how we interact with technology. Instead of typing, we now ask questions directly to our devices. However, while this development is gaining momentum worldwide, Switzerland remains hesitant. Why is that? And will this change soon? With advancements in artificial intelligence (AI), voice search is becoming …
Have you already bought roses for your special someone for Valentine’s Day? Millions of people have this thought every year in early February as the day of love approaches. However, February 14 is not just a day for romance; it is also an opportunity for businesses to implement targeted marketing …
The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and 59% of Christmas shoppers already know which gifts they will buy by December. This behavior shows how important it …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly following Google’s retracted announcement to phase out third-party cookies in Chrome by the end of 2024. Google’s original decision came amidst several significant …
The rapid development of artificial intelligence is fundamentally changing how we search online and find information. Traditional search engines may soon be supplemented or even replaced by AI assistants like ChatGPT, Gemini, or Copilot. For businesses, this means they need to adapt to these new technologies. How does AI find …
If your nonprofit organization has not heard of Google Ads for Nonprofits or Google Ad Grants yet, it is missing out on a huge opportunity. Google offers a 10,000 USD monthly Google Ads budget, and we’re here to guide you on how to secure it for your business or nonprofit. …
The modern customer journey is far from linear. Every brand interaction, whether online or offline, contributes to a customer’s overall experience. This customer touchpoint journey spans multiple channels, from the initial discovery to post-purchase engagement. Understanding and optimizing cross-channel customer touchpoints is crucial to delivering a unified experience that leads …
In a previous post, we have pointed out the importance of an effective remarketing strategy for your online marketing campaigns. A crucial aspect of a successful full-funnel marketing strategy is using website data to precisely define your audience and optimize your remarketing campaigns. With a well-organized database, you can display …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Artists and scientists alike develop concepts that impact and inspire their audiences. Similarly, an effective marketing manager must identify touchpoints with its audience and motivate them to take action through their marketing mix. The traditional user journey has evolved, with numerous digital points of contact now available. Successful campaigns cannot …
Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …
