Digital Compliance | GDPR | Marketing Automation | Online Marketing | Personalization | Wer hat Recht? - Webinar

Wer hat Recht? – AI in Marketing and the Legal Consequences

Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting.

But what about the legal side of things? Who owns the marketing products and what role does copyright play?

As always, we followed our pragmatic approach and showed examples from marketing practice, for which we discussed the legal requirements.
We discussed various use cases in marketing such as text creation, image creation, campaign targeting and marketing automation.

The webinar was held in German.

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