“Greetings %FIRSTNAME%! My name is Anne. I am a Digital Marketing Consultant at Amazee Metrics and assist companies in successfully advertising on LinkedIn. We are also happy to support %COMPANYNAME% in reaching the appropriate target group. Particularly with Conversation Ads we have had positive experiences in the last few months. …
Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. Google Trends Offers the Following Uses for Your Keyword Research: Keyword …
On May 25, 2018, the European General Data Protection Regulation (GDPR) came into force. The GDPR creates uniform regulations for data protection in Online Marketing throughout Europe. The laws have been simplified in part by the GDPR, but at the same time, they have a significant impact on the entire …
The new version of Google Analytics has been launched. On the 14th of October 2020, the Google Analytics team announced that the App and Web property has been rebranded as Google Analytics 4 and will be the new version of Google Analytics going forward. This is a major step in …
Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …
In Part 3 of our updated Google Tag Manager Tutorial, we covered form tracking with the Form Submit Trigger, which is an easy approach to master contact form tracking. However, depending on the form’s code and its technology, this might not always work. This can be linked to on-site JavaScript …
Does your company have multiple websites? Find out how this so-called decentralized setup affects your search engine optimization (SEO) in our blog post. The reasons for such a decentralized setup can be manifold: Websites for different offers, departments, and products are just a few examples. After reading the blog post, …
Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …
In Part 2 of our updated Google Tag Manager Tutorial, we covered the tracking of download links. If you missed it, you may want to start here. In this third part, we will take a closer look at a very popular topic – Form submissions. Most marketers will be interested …
On the quest for continuous optimizations, we embarked on a new adventure called single-keyword-campaigns (SKC). We wanted to test a new campaign structure and decided to adopt the single key ad groups (SKAG) approach and use it on a campaign level. If SKAGs are used to gain more control and achieve …
In our previous blog post, we provided you with an overview of what exactly app analytics is and how to best choose the right tool based on important key factors. We have done this tool evaluation ourselves and would like to introduce our winner: Amplitude! We will take a close …
