Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …
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5 Google Analytics Metrics You Should Check Regularly
In Google Analytics, there are key figures that can indicate faulty tracking or even serious problems with your website. You should, therefore, check these valuable metrics from time to time as they can show that your data is unreliable or even useless. In this article, we present five of these …
Better Together: How We Supported SMEs During the Crisis with Google My Business
The Corona Crisis hit SMEs especially hard. Businesses and offices had to shut down temporarily, restaurants had to limit their offers to take-away and delivery services, and some had to adjust their opening hours. Because of these limitations and changes, we at Amazee Metrics decided to help weather this crisis …
Social Media Marketing Beyond Facebook & Co.
When we talk about social media marketing, we usually think of the major networks like Facebook, Instagram, Twitter or LinkedIn. These are certainly relevant to achieve a wide reach. However, there are many other platforms that companies can use depending on the target group and the content available. At the …
Introduction To The New App And Web Property
Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …
Google Tag Manager Tutorial Part 2: Tracking Download Links – Update 2020
In Part 1 of our updated Google Tag Manager Tutorial, we covered the tracking of outbound (external) links. If you missed it, you may want to start here. In this second part, we will walk you through the process of setting up tracking for file downloads from your website. If you …
SEO for E-Commerce: The Most Important Rich Snippets
Stand out in search results: Rich Snippets contain special elements such as rating stars, pricing information or product images. This additional information can help you differentiate your site’s search results from those of your competitors. As a result, this means better click rates and those lead to more visitors. Especially …
GDPR Update: Browser Cookie Blocking – The Current Situation
Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …
Our 6 Favorite Community-Built Visualizations in Google Data Studio
Since late 2018 Google Data Studio has added features that allow its users to create their own charts, graphs, and other visualization. These can then be shared with all other users to use as if they were built into Data Studio to begin with. This means that the ways in …
Google Ads vs. Amazon Advertising: What is best for your e-commerce?
Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …
Google Tag Manager Tutorial Part 1: Tracking Outbound Links – Update 2020
External links are links on your website that do not point to other pages on your site and users that click on them will be redirected away from the site. Often, we have no insight into exactly why someone leaves, however, we can get an idea of where they go …
Other Countries, Other Online Marketing Strategies
Online marketing strategy plays a decisive role in the expansion abroad. After all, different target markets require different online marketing measures. User behavior can vary greatly from country to country. Using the following four examples, we show you how to make your brand and products known outside your local region. …