Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
Blog
Is Cookieless Tracking the Future of Web Analytics?
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …
Google Tag Manager Tutorial Part 3: Tracking Form Submissions – Update 2020
In Part 2 of our updated Google Tag Manager Tutorial, we covered the tracking of download links. If you missed it, you may want to start here. In this third part, we will take a closer look at a very popular topic – Form submissions. Most marketers will be interested …
Single Keyword Campaigns for E-Commerce
On the quest for continuous optimizations, we embarked on a new adventure called single-keyword-campaigns (SKC). We wanted to test a new campaign structure and decided to adopt the single key ad groups (SKAG) approach and use it on a campaign level. If SKAGs are used to gain more control and achieve …
Our Tool Recommendation: Measuring Mobile Apps With Amplitude
In our previous blog post, we provided you with an overview of what exactly app analytics is and how to best choose the right tool based on important key factors. We have done this tool evaluation ourselves and would like to introduce our winner: Amplitude! We will take a close …
Our Top 7 Hacks for Google Grants
Google provides financial support to non-profit organizations (NPO) through the Grants program by Google Ads. The platform provides up to $10‘000 per month in advertising budget on Google Ads to any NPO that meets the eligibility requirements. However, this financial aid also comes with conditions. Often, these requirements reduce the …
Fact-Check of the 5 Biggest Myths Around Cookies and GDPR
There is still a lot of uncertainty about the setting of cookies. The specifications of GDPR are not very precise, and implementation for digital channels is not always easy to derive. This has led to many myths about the use of cookies. In this blog post, we will demystify the …
Google Search Console for Beginners
Almost two years have passed since the new Google Search Console was launched in September 2018. During this time, it has been constantly updated and new features have been added. It is about time to take a closer look at the most important reports. In this guide, we will take …
Data protection will be complicated again: EU/US Privacy Shield declared ineffective
Last Thursday the European Court of Justice declared the EU/US Privacy Shield, which regulates the secure transfer of personal data to the USA, to be ineffective. This has a direct impact on your digital marketing activities. What is the EU/US Privacy Shield? According to the European General Data Protection Regulation …
How To Get Started With Mobile App Analytics
Whereas web tracking is quite common, mobile app tracking is not as popular (yet) but certainly as important. This guide will go through what exactly app analytics is and how to best choose the right tool for your tracking and data analysis. We have listed key topics for you to …
The Most Important SEO Features for Hotel Marketing
90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …
The New Swiss Data Protection Act (DPA) is Coming
In May 2018 the EU implemented its groundbreaking data protection laws, the General Data Protection Regulations. These laws gave EU citizens massive protection and rights over how their data can be captured and used. In the buildup to these laws being implemented, Switzerland started the process of updating its data …