Online Marketing | Social Media

Social Media Marketing Beyond Facebook & Co.

When we talk about social media marketing, we usually think of the major networks like Facebook, Instagram, Twitter or LinkedIn. These are certainly relevant to achieve a wide reach. However, there are many other platforms that companies can use depending on the target group and the content available.

At the weekly digitization training event of the Internet Briefing in early June, our Head of Online Marketing, Christina Meyer, presented five alternatives to the giants Facebook & Co.:

  • TikTok
  • Snapchat
  • Reddit
  • Mastodon
  • WT.Social

The presentation is available below. You will find a brief description of each network and target group, as well as an overview of organic and paid advertising opportunities with examples.

Have fun reading and expanding your social media strategy!

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