Google Business Profile Tutorial: How to Create an Account

Google My Business

In this step-by-step tutorial we will show you how to get started with Google Business Profile: What exactly is Google Business Profile? Why should you sign up for Google Business Profile? Create a New Account Manage an Existing Account Good to Know What exactly is Google Business Profile? Google Business …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

The Most Important SEO Features for Hotel Marketing

SEO for Hotel Marketing (symbolic picture with five star rating)

90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …

Google My Business Tutorial: How to Manage Multiple Location Groups

Multiple Locations Google My Business

For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a Location Group (previously known as business accounts) which provides …

How to Gain New Customers with Google My Business Posts

Post it notes

  Google My Business has become a crucial component for many companies when it comes to attracting new customers. Last year the service was extended by a useful function called “Google Posts”. This feature can be used to draw attention to offers, new products and events related to your company. …

Your Business in Google – Google My Business

SEO blog post

Google My Business is the new Google service to present your business on Google Maps, in Google Search and on Google+. With Google My Business it is very easy to present your company. The complicated process with Google Places and Google+ Local is finally replaced by one account storing all …