Best Practices for Programmatic Advertising in a Full-Funnel Strategy

People don’t click ads just because you want them to. They click when the moment feels right. In a world where attention is the new currency, precision in targeting can make or break a campaign. Programmatic advertising helps bring order to this complexity. By combining data, technology, and creativity, it …

DV360 – 5 reasons for Display & Video 360 campaigns

DV360

What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …