Spring is coming with the first rays of the sun and so is the Swiss Online Marketing Exhibition on the 15th and 16th of April 2015 in the Exhibition Hall Zurich. More than 170 Swiss and international exhibitors from the online marketing and e-business industry are presenting themselves. Certainly Amazee …
Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices. In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics. Focusing on using Google Analytics for Android apps, …
Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if …
