The modern customer journey is far from linear. Every brand interaction, whether online or offline, contributes to a customer’s overall experience. This customer touchpoint journey spans multiple channels, from the initial discovery to post-purchase engagement. Understanding and optimizing cross-channel customer touchpoints is crucial to delivering a unified experience that leads …
As most people already know, by default, the data retention period in Google Analytics 4 is set to only 2 months. For some demographic data – like age, gender, and interest – this is the maximum retention period. Read more about the details of data retention in GA4 in the …
In a previous post, we have pointed out the importance of an effective remarketing strategy for your online marketing campaigns. A crucial aspect of a successful full-funnel marketing strategy is using website data to precisely define your audience and optimize your remarketing campaigns. With a well-organized database, you can display …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …
An effective full funnel e-commerce strategy is key for unlocking the potential of your online store. From awareness through to conversion, learn about the 5 stages of an online marketing funnel. This overview will highlight the stages and key considerations to develop a full funnel e-commerce strategy. Understanding the E-Commerce …
Google Business Profile, Google My Business or Google Maps Profile? Since 2022, Google’s free platform on which you can register your company and display it in Google search has been called Google Business Profile. The simple registration and verification process enables over 200 million businesses worldwide to increase …
Data-driven marketing should be the norm these days. Unfortunately, data collection is becoming increasingly difficult and has to deal with various challenges. For a start, data collection is severely restricted by ad blockers. Data collection is also affected by the new data protection regulations and by technical restrictions such as …
In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. We also compared various tools for server-side tracking. In this post, we look at some key advantages and some potential downsides that the Server-Side system will give you. We also draw …
Keywords are the foundation of SEO, as every search engine query begins with a keyword. Without keywords, SEO wouldn’t exist. Therefore, the first step to being found in search engines is thorough keyword research. Google Keyword Planner for SEO Understanding the relevant keywords for your niche is crucial for an …
Artists and scientists alike develop concepts that impact and inspire their audiences. Similarly, an effective marketing manager must identify touchpoints with its audience and motivate them to take action through their marketing mix. The traditional user journey has evolved, with numerous digital points of contact now available. Successful campaigns cannot …
In accordance with the European General Data Protection Regulation (GDPR), individuals in Europe have the right to decide the extent of personal information they share with websites and companies. This enables the preservation of privacy and the prevention of unwanted tracking through the ability to decline cookie tracking on all …
