Voice search is fundamentally changing how we interact with technology. Instead of typing, we now ask questions directly to our devices. However, while this development is gaining momentum worldwide, Switzerland remains hesitant. Why is that? And will this change soon? With advancements in artificial intelligence (AI), voice search is becoming …
These days, it is quite normal for us to use multiple devices for various purposes: the laptop for work, the desktop PC for personal entertainment, the tablet for leisurely online shopping on the sofa, and the smartphone for just about everything – among others. However, many companies fail to leverage …
Have you already bought roses for your special someone for Valentine’s Day? Millions of people have this thought every year in early February as the day of love approaches. However, February 14 is not just a day for romance; it is also an opportunity for businesses to implement targeted marketing …
Social media will remain an indispensable tool for businesses in 2025 to reach target audiences and strengthen brand loyalty. Leading platforms continue to evolve, focusing on trends such as authenticity, social commerce, and innovative technologies. Those who quickly adapt to the latest developments will secure a clear competitive advantage. Social …
In the world of digital analytics, data is the key to making informed decisions. Businesses rely on tools that not only gather data but also make it accessible, customizable, and actionable. This is where Piano Analytics Workspaces come into play—a feature-rich environment designed to simplify data management and elevate analytics …
For most people, the holidays are associated with family, friends, and relaxation – but for many marketing experts, this period brings added stress, as campaigns need to be specifically managed and optimized. With the right automations, you can plan the majority of your campaign work in advance and focus on …
The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and 59% of Christmas shoppers already know which gifts they will buy by December. This behavior shows how important it …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly following Google’s retracted announcement to phase out third-party cookies in Chrome by the end of 2024. Google’s original decision came amidst several significant …
Heatmaps are a powerful tool for marketing, providing visual insights into user behavior across websites, mobile apps, and other digital platforms. By showing where users click, scroll, and engage, heatmaps help marketers understand preferences and identify key areas of interest. These insights are essential for optimizing the customer journey, refining …
The rapid development of artificial intelligence is fundamentally changing how we search online and find information. Traditional search engines may soon be supplemented or even replaced by AI assistants like ChatGPT, Gemini, or Copilot. For businesses, this means they need to adapt to these new technologies. How does AI find …
If your nonprofit organization has not heard of Google Ads for Nonprofits or Google Ad Grants yet, it is missing out on a huge opportunity. Google offers a 10,000 USD monthly Google Ads budget, and we’re here to guide you on how to secure it for your business or nonprofit. …
Monitoring cross-channel campaigns effectively is crucial for optimizing performance and driving growth. Whether you’re running campaigns on social media, email, paid search, or other channels, a well-designed dashboard with KPIs (Key Performance Indicators) that make sense, serves as the heartbeat of your marketing strategy. A great KPI dashboard provides a …
