Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site …
If you are considering Facebook advertising but are not sure if and how Facebook ads work and how effective they are, this blog post will answer these questions. You often hear Facebook being neglected, comments like “Facebook is dead now” or how “Engagement is 5 times better on Instagram”. Most …
If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read …
Searchmetrics has recently released a study of the main SEO ranking factors in the financial sector. The study compares the Google ranking factors of websites of the financial industry with all other industries. The study is based on industry-specific keywords as well as generic keywords, which are used across all …
It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with …
It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what …
What Are the New Data Protection Regulations? The European Union is soon to enact new regulations that govern what data you can collect about your customers and how you can use it. This legislation is called the General Data Protection Regulation or GDPR. Of course, as the name implies, the …
Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do? What is RankBrain? RankBrain is a machine-learning AI system which helps Google process search results. It was added to the Google algorithm Hummingbird in 2015. Back …
In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …
About 10 years ago in a small co-working space in the Zurich based Technopark, a start-up was conceived that went by the name Amazee. The internet platform empowered individuals and organizations to initiate and promote their ideas and plans in projects, to find like-minded people and raise funds. After a …
The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content. Since then Swiss television aired a …
Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended. …
