Google Trends in Practice: From Keyword Research to Market Research

Google Trends

In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …

AI Marketing Revolution: 5 Tips to use AI in Digital Marketing

The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …

Dos and Don’ts of Sustainable Marketing

sustainable marketing strategy

A sustainable marketing campaign is a simple and effective way to share eco-conscious aspects of your brand. However, positioning your brand as a sustainable role-model cannot happen overnight, nor through a single campaign. Marketing sustainability must be done in many little steps and requires a holistic strategy of any project …

Funnel analysis: The be-all and end-all of conversion optimization.

Conversion-Funnel

Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

12 Tips on How to Increase Your Site’s Trustworthiness

12 measures that you can take to increase the trustworthiness of your websites

The importance of the trustworthiness of websites is not a new issue. In the light of recent developments in the field of search, it takes on a new meaning. Both the Google Core Update in September 2019 and the subsequent Google BERT Update have shown that the trustworthiness of websites …

How to Use Google Trends for SEO and Content Marketing

SEO blog post

Google Trends is a free and often underestimated tool for search engine optimization. It offers a variety of useful possibilities for SEO measures as well as for content marketing. Read how Google Trends works and what you should certainly use it for. Understand the Data First of all: Google Trends …

Ten Teaser Tips for Your Content Marketing

The content waiter only serves the best teasers.

Yay, a user clicked on your teaser and landed on your website – whether the visitor came to you from a search engine or social media does not matter at first. Ideally, they will stay on the site for a long time, view several pages, download PDFs, sign up for …

6 SEO and SEA Quick Wins for the Holiday Season

6 Quick Wins für Ihr Weihnachtsgeschäft (Muizenberg, Südafrika)

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …

A Beginner’s Guide to Content Marketing for SEO

Content Marketing for SEO attracts visitors

In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …