Some Google Analytics metrics confuse the world of online marketing and are often misinterpreted. This article clarifies these and explains precisely how the individual values are calculated and how they should be interpreted. 1. Average time on page / Average Session Duration Google Analytics calculates the time spent on a …
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Our Top 7 Hacks for Google Grants
Google provides financial support to non-profit organizations (NPO) through the Grants program by Google Ads. The platform provides up to $10‘000 per month in advertising budget on Google Ads to any NPO that meets the eligibility requirements. However, this financial aid also comes with conditions. Often, these requirements reduce the …
Google Tag Manager Tutorial Part 2: Tracking Download Links – Update 2020
In Part 1 of our updated Google Tag Manager Tutorial, we covered the tracking of outbound (external) links. If you missed it, you may want to start here. In this second part, we will walk you through the process of setting up tracking for file downloads from your website. If you …
Google My Business Tutorial: 5 Tips for Improving Your Google My Business Profile
The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …
How to Get Your Google Ads Account Ready for Christmas
After the recent warm temperatures it is difficult to get into the Christmas mood. It is however important to start early with the preparations, to ensure that your Google Ads are ready for the Christmas season. There are two important dates in November, which are essential in the lead-up to …
How to Reactivate a Suspended Google Ad Grants Account
If you are one of the 35,000+ nonprofit organizations benefiting from Google’s Ad Grant donation program and your Google Ads account has been suspended, you will want to resolve this as soon as possible. (If you are not familiar with the Google Ad Grants program, read our introduction about it …
How to Verify Your Website in Google Search Console
If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site’s appearance on Google. It doesn’t matter whether you …
How to Test Your Analytics Setup in 3 Steps
Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site …
5 Tips for Improving Your Google My Business Profile
The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …
Google AdWords: Right Column Ads Removed from Google Search
Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above …