AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.
It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …
Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …
Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …
Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …
Now it becomes much easier to show your business location in your AdWords ads and to make it more likely to be found by potential customers. Location extensions show important information like your business address, phone number, and a map marker together with your ad text. Previously local extensions had …
Summer usually brings a slower pace, out-of-office messages pile up, and project timelines stretch out. The summer months offer the perfect window of opportunity to finally test out AI tools and perhaps even establish a workflow before the pressure picks up again in the fourth quarter. The following list is …
By now, OpenClaw is probably familiar to most of us. In a very short time, this open-source agent has gone from a niche project to a full-blown hype topic and is now being described either as the future of personal computing or as a major security risk. As is often …
For years, “search marketing” meant one thing: ranking high on Google for the keywords your customers type into a box. In 2026, that approach still matters but it’s no longer enough on its own. Users today don’t always start their journeys on Google. They discover, research, and compare brands in …
Generative Engine Optimization (GEO) is becoming an important new layer in online visibility. While SEO has helped brands show up in search results for years, GEO focuses on making your brand visible inside AI-generated answers — the summaries, recommendations, and responses produced by tools like ChatGPT, Google AI Overviews, and …
