AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.
It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …
Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …
Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …
Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …
Now it becomes much easier to show your business location in your AdWords ads and to make it more likely to be found by potential customers. Location extensions show important information like your business address, phone number, and a map marker together with your ad text. Previously local extensions had …
1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …
Programmatic Advertising (Programmatic marketing) simplifies audience targeting. With the help of programmatic campaigns, the right target group can be addressed at the perfect time in the right channel with the optimal message. What is Programmatic Advertising good for? What is Programmatic Marketing? How does Programmatic Marketing work? Benefits of Programmatic …
Towards the end of 2016, Google presented the new Ads interface for the first time. It was finally rolled out during the middle of 2017. In this blog post, we will update you on what changes have been made since and what this means in terms of user-friendliness. Why are …
In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …
