Facebook Marketing

Facebook Update: Reducing Promotional Posts in the News Feed

Facebook Marketing
19.11.2014

Facebook has announced an update of its news feed leading to a reduced visibility of overly promotional page posts. This change will take effect in January 2015. With “promotional posts” Facebook does not mean paid advertising but regular posts that contain promotional content such as: Status updates aiming to push people …

Read More

Facebook Algorithm Update: Combating Click-Baiting

SEO blog post
26.08.2014

Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users. 1. Click-baiting posts Click-baiting is when …

Read More