Yay, a user clicked on your teaser and landed on your website – whether the visitor came to you from a search engine or social media does not matter at first. Ideally, they will stay on the site for a long time, view several pages, download PDFs, sign up for …
As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …
In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …
Backlinks and social shares are both relevant SEO ranking factors. In order to get your content linked to from other websites and shared in social networks, you need to create relevant content. This makes content marketing an important instrument for search engine optimization. But what kind of content generates links …
On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement. There are several different approaches to measure content marketing. Basic measurement frameworks measure the performance and the impact of content marketing in sales, lead generation and retention rates. Beside that the …
