What is Google’s First-Party Mode and Should You Use It?

Max Jelinski | 29.10.2025 |

Ever heard of Google’s First-Party Mode, but not sure what it actually does? You’re not alone.

With third-party cookies disappearing, tracking gets blocked, audiences shrink, and reports lose accuracy.

Learn more in our MarTech Bite:

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Fazit: First-Party Mode helps keep your tracking future-proof, your data cleaner, and your audiences complete. For even more reliability, server-side tracking is the next step.

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