Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights).
Examples of Use
Ad customizers can be used for the following ad types:
Ads showing current availability and prices for products or offers.
Ads containing specific product attributes like model name and corresponding price.
Real-time countdown until the end of promotions. (This possibility can now also be used by adding a specific command in text ads, without having to store the information in the shared library).
Information about the next event of an event series including a countdown, for example for a series of speeches.
How Ad Customizers Works
There are two steps to implement ad customizers:
Define attributes: The details like product name, price and promotion for particular campaigns, ad groups or keywords are defined in a spreadsheet. This document needs to be stored in the Business data section of the Shared library.
Create ads: Now the text ads can be created including the required parameters. AdWords will dynamically insert the information matching the search query into the ad.
Do you need assistance with setting up ad customizers or other AdWords topics? Contact us!
