Ever heard of Google’s First-Party Mode, but not sure what it actually does? You’re not alone. With third-party cookies disappearing, tracking gets blocked, audiences shrink, and reports lose accuracy. Learn more in our MarTech Bite: Fazit: First-Party Mode helps keep your tracking future-proof, your data cleaner, and your …
Are you importing conversions from GA4 into Google Ads?Then your ROAS might look lower than it actually is. The reason: GA4 often reports fewer conversions compared to a native Google Ads setup. When data is imported, attribution models and algorithms don’t fully align. The result: fewer reported conversions, a weaker …
Ever heard of Server-Side Tracking, but not really sure what it actually is? You’re not alone. Most marketers still rely on client-side tracking. The problem? Browsers, ad blockers, and consent choices can easily block it. The result: missing data and reports you can’t fully trust. That’s where Server-Side Tracking comes …
Spending more on Google Ads doesn’t guarantee better results, but better tracking often does. If your tracking is off, your campaigns are flying blind. You can’t optimize what you can’t see and that’s money down the drain. In our new Martech Bite, we share 3 ways better tracking improves your …
Today, marketing decisions are almost always based on data. But what happens when that data is wrong? The answer is simple: bad data leads to bad decisions. And the worst part? You often don’t realize it until it’s already too late. In our new Martech Bite, we share three clear …
