Conversion Optimization

A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. A project to optimize the conversion goals is based on …

Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously. In order to start …