Ever heard of Server-Side Tracking, but not really sure what it actually is?
You’re not alone.
Most marketers still rely on client-side tracking. The problem? Browsers, ad blockers, and consent choices can easily block it.
The result: missing data and reports you can’t fully trust.
That’s where Server-Side Tracking comes in. Instead of sending data directly from the browser, it runs through a secure server.
Takeaway: Server-Side Tracking isn’t just a trend, it’s the future.
If you want reliable data, effective marketing, and long-term success, a clean server-side setup is non-negotiable.
