Today, marketing decisions are almost always based on data. But what happens when that data is wrong?
The answer is simple: bad data leads to bad decisions. And the worst part? You often don’t realize it until it’s already too late.
In our new Martech Bite, we share three clear warning signs that your marketing data may not be as reliable as you think:
Watch the video here:
Takeaway: A data audit is worth it.
If even one of these warning signs feels familiar, it’s time to review your tracking setup. Properly implemented tracking is the foundation for reliable decisions, effective marketing, and long-term success.
