GEO Checklist: Improve your AI visibility

Our GEO Checklist will lay the foundation for better visibility in generative AI systems.

GEO only works reliably if brands clearly define what information AI should understand, link and reproduce. The following steps show you how to get started in a structured and practical way – regardless of whether you already have SEO experience or are new to the topic.

This is our 6-step GEO Checklist:

 

Step 1: Check your Visibility in AI Tools

Start by checking:

  • How ChatGPT describes your brand
  • What appears for your brand in Google AI Overviews
  • Whether AI-Systems recognise your services correctly

This gives you a baseline understanding of what AI “knows” and where the gaps are.

 

Step 2: Strengthen Technical Foundations

Fix anything that prevents AI from reading your content:

  • slow site speed
  • broken links & poor internal linking
  • unclear page structure
  • missing metadata
  • no use of schema & structured data

This ensures that information can be reliably found and interpreted. It is important to use schema markup to clearly label your information. Schema works like a dictionary for AI. The cleaner the schema, the better AI can trust and classify your content.

 

Step 3: Define Your Key Entities

Identify the entities that you want AI to clearly understand:

  • your business
  • your main products or services
  • your team or experts
  • key industry terms you want to be linked to

Then define the relationships between these entities.

 

Step 4: Structure your Content with clear Facts

Write content that is:

  • direct
  • verifiable
  • descriptive
  • structured with clear headers
  • focused on answering questions

AI prefers content that states facts clearly and can be validated.

 

Step 5: Strengthen your Authority Signals

AI pays attention to:

  • reputable mentions
  • expert profiles
  • consistent brand descriptions across platforms

These signals support trust and authority.

 

Step 6: Make your Media machine-readable

Pay attention to:

  • descriptive alt text
  • labelled images
  • transcripts for videos
  • timestamps
  • clear filenames

Since AI cannot interpret visual content without metadata, additional context is crucial.

 

GEO is an ongoing process – not a one-off project

Generative AI is evolving rapidly, and with it the demands on brands. It is crucial to start with a clean foundation: clear entities, a technically strong website and content that AI can easily classify.

Once this foundation is in place, GEO becomes a strategic advantage for your visibility, reputation, and lead generation.