What is GEO?
GEO ensures that your company, products, services, and expertise are captured as clearly structured “entities” that AI models can reliably use.
AI works differently than traditional search engines. Instead of checking pages for keywords, AI models search for clear facts, structured data, and consistent signals across the web.
GEO optimizes your content so that AI can easily read, interpret, and reproduce this information.
How is GEO related to SEO?
SEO remains a central component of any digital strategy — GEO expands on these fundamentals.
SEO optimizes websites to rank well in search results.
GEO optimizes information so that it appears in AI responses.
A strong GEO foundation still requires solid SEO fundamentals, but also emphasizes entities, schema markup, clearly structured information, and machine-readable content.
GEO Process
Step 1: Entity Mapping
Entity mapping lays the foundation for any successful GEO strategy. Generative AI systems such as ChatGPT, Perplexity, or Google AI Overviews do not primarily work with keywords, but with entities—clearly defined, uniquely identifiable objects such as brands, products, locations, or people. If AI models do not understand who you are, what you offer, or how your offerings are linked, they cannot reliably cite your content or integrate it into responses.
That’s why GEO always starts with a clean entity mapping: We identify which entities exist around your brand, how they currently appear in AI systems, and what gaps or inconsistencies exist. Only when this foundation is in place can schema markup, technical optimizations, or AI-readable content take effect. Entity mapping ensures that your brand is properly anchored in the AI ecosystem—as the foundation for all further GEO measures.
Step 2: GEO Visibility Audit
The Visibility Audit shows how your entities currently appear in generative AI tools.
We test your visibility in:
- ChatGPT
- Google AI Overviews
- Perplexity
- Other relevant AI platforms
The Visibility Audit provides a clear overview of:
- What AI already knows about your brand.
- Missing or incorrectly assigned entities.
- Specific opportunities to improve your AI visibility.
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Step 3: Technical GEO Check
This check assesses whether your website is technically ready to be read correctly by AI bots.
It includes:
- A basic SEO health check.
- Analysis of entities, schema markup, and structured data.
- Review of crawlability and site structure.
- Evaluation of facts, structure, and metadata.
- Recommendations for improving your AI readiness.
This gives you a clear and actionable GEO roadmap.
