Kistler Group

Innovative B2B-Marketing with Programmatic Ads

Challenge

The Kistler Group is a global market leader in dynamic measurement technology for capturing pressure, force, torque, and acceleration. With the global launch of a brand campaign, Kistler set out to increase worldwide brand awareness and strengthen its position as an innovation partner for the future.At the heart of the campaign was a central question: “What if measurement technology became the game changer?”From climate change and infrastructure to aerospace, semiconductor manufacturing, and global shipping and logistics, the campaign positioned Kistler at the forefront of pioneering technologies. It was both inspiring and visionary, demonstrating how Kistler’s measurement technology acts as a future-defining game changer across key industries.The challenge lay in communicating this message efficiently within a global, technology-driven B2B environment—achieving broad reach, relevant audience targeting, and strong, recognizable branding.

Solution

For implementation, we developed a full-funnel strategy with programmatic advertising at its core. The campaign was complemented by LinkedIn Ads and YouTube placements.

Why programmatic advertising?
Compared to other channels, programmatic ads delivered the strongest performance—primarily due to their precise targeting capabilities:

Contextual targeting via placements on relevant industry and specialist websites
Audience segmentation based on interests, industries, and online behavior
Dynamic ad delivery in multiple language versions

This approach ensured that the message was delivered in a contextually relevant, visually impactful, and highly targeted way—globally and at scale through automation.In terms of creative execution, we focused on a clear visual language, high brand recognition, and international applicability.

The campaign strengthened the perception of Kistler as a global innovation partner. Thanks to the targeted marketing mix with a strong focus on programmatic advertising, we were able to expand our brand presence and effectively reach relevant target groups—providing a valuable benchmark for future brand initiatives.

Katarina Opatova

Marketing Campaign Manager

Results

The campaign generated over 37 million impressions and nearly 400,000 clicks, achieving a click-through rate (CTR) of 1.07%—a strong result for an awareness-driven B2B campaign.Programmatic advertising clearly emerged as the top-performing channel within the overall media mix:

Highest reach at the lowest cost per impression
Highly precise delivery through contextual and audience-based targeting
Strong interaction rates despite broad geographic distribution

The campaign serves as a prime example of how programmatic advertising in a complex B2B environment can deliver not only efficiency but also meaningful impact—when platform, message, and audience are perfectly aligned.