The Google Search Console, formerly known as Google Webmaster Tools, provides two new reports about the indexing of mobile app content. Adding the App In order to use the new reports, you need to have an Android app. Add your mobile app to the Google Search Console by following the …
Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …
All Google Tag Manager accounts will be upgraded automatically to Version 2 after June 1, 2015. If you are a Google Tag Manager user, it is time to start thinking about how you will manage this change. You can chose to do nothing and your account will be automatically upgraded, …
Exactly a week ago, Google started rolling out the mobile-friendly algorithm. After one week we can already see some impacts of Mobilegeddon. Winners and Losers Even though the algorithm update is not fully rolled out yet, Searchmetrics published a first evaluation of the winners and losers on Friday. This data is …
Google Analytics recently added a new Treemaps feature to Acquisition Reports as part of the March 30, 2015 Google Analytics update. Treemaps are a very useful way to understand how traffic arrives to your website. You can find Google Analytics Treemaps under: Acquisition > All Traffic > Treemaps So what …
Referrer spam is becoming more and more of a problem in Google Analytics. Referrer spam, sometimes known as referrer bombing, is a technique that exploits the way Google Analytics gathers data to insert fake traffic from spam websites into your Referral reports. It corrupts your web analytics data and wastes …
In an earlier blog post we covered how to integrate your YouTube web analytics into Google Analytics. To find out who is watching your videos and how you can generate more views and interactions you can turn to YouTube Analytics. Its reports tell you who your viewers are, where they …
The Default Channel Grouping Report in Google Analytics provides a good overview of a website’s traffic sources. Intuitively, you would assume to find the sessions from Google AdWords in the channel Paid Search. But this is not correct if your AdWords ads also appear in the Display Network. In this …
Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices. In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics. Focusing on using Google Analytics for Android apps, …
With Google Webmaster Tools Google offers lots of useful features for website owners for free. When used properly, it is a powerful tool for SEO. We have gathered 9 features you really should be using for your website. To gain access to Google Webmaster Tools, you need to add your website …
