Google Tag Manager has launched in 2017 three very useful new User Engagement triggers. These triggers help you track video views, user scrolling and what your users are seeing on your pages. This post will show you step-by-step how to setup the new YouTube Video Trigger. The YouTube Video trigger …
Earlier this year Google announced an unrestricted free version of their reporting and visualization tool, Google Data Studio. Data Studio allows you to create informative and attractive reports from your data. These reports can easily be built and customized from a growing set of data sources. In this blog we …
Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …
Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended. …
Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts. If you want to understand how much traffic came to your website from …
Content Grouping in Google Analytics is used to reflect the logical structure of your site. It is typically used to compare and aggregate data within groups you create. It also helps in analysis of your data, as you do not have to deal with messy URL’s, when you try and …
If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources …
To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015. 1. Shopping Assortment Report In the Google Merchant Center shopping assortment report you …
Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized. Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …
Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …
