Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …
Anyone running an e-commerce business should ensure that their site is performing, is always available, and is secure for the end-user. Numerous reports and dashboards can be built in Google Data Studio to support this. Google Data Studio also presents your data in an easily digestible format. Where do visitors …
According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …
Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …
In Google Analytics you can use Treemaps to understand how traffic arrives at your website. In this tutorial, we explain how they work and how you can use them. What are Treemaps? Treemaps are a type of visualization that represents data as rectangles. Each segment of data is a rectangle. …
The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …
The Google Core Update of September 2019 has particularly affected the ranking positions of websites from the financial and health sector. We were also able to detect some high ranking shifts among our customers. Did your results deteriorate with the update and have they not recovered since – not even …
Yay, a user clicked on your teaser and landed on your website – whether the visitor came to you from a search engine or social media does not matter at first. Ideally, they will stay on the site for a long time, view several pages, download PDFs, sign up for …
Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …
Since the introduction of the GDPR in May 2018, not all points have been clearly regulated and can be interpreted differently. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgements and related issues. What happened? The …
