90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …
Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …
In Google Analytics, there are key figures that can indicate faulty tracking or even serious problems with your website. You should, therefore, check these valuable metrics from time to time as they can show that your data is unreliable or even useless. In this article, we present five of these …
Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …
Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …
Anyone running an e-commerce business should ensure that their site is performing, is always available, and is secure for the end-user. Numerous reports and dashboards can be built in Google Data Studio to support this. Google Data Studio also presents your data in an easily digestible format. Where do visitors …
According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …
Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …
In Google Analytics you can use Treemaps to understand how traffic arrives at your website. In this tutorial, we explain how they work and how you can use them. What are Treemaps? Treemaps are a type of visualization that represents data as rectangles. Each segment of data is a rectangle. …
The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …
