Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
What is the Helpful Content Update exactly? Google has confirmed that the helpful content update has been live since September 9th, following the announcement on August 25th. The new Google update specifically targets “content created primarily to rank well in search engines, rather than to help or inform people.” In …
Do you use Google Analytics? Then you certainly know that Google Analytics has recently been deemed non-compliant with data protection in the EU. The data protection authorities in Austria and France have already ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). Data protection …
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
With everything going on in your company it is important to stay up to date with trends in your data. However, it is impossible to check your analytics tool manually 24/7. That’s why it is essential to have an automatic alert system set up. Let’s imagine you are relaunching your …
It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …
Data protection is increasingly becoming a larger topic year by year. With the General Data Protection Regulation (GDPR) the shift started in the European Union (EU) but it influences businesses all over the world now. Hence, it is important to stay up to date on the constantly changing regulations. GDPR …
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …
After 10 years in January 2018 Piwik underwent a rebranding and was renamed to Matomo. Today Matomo is a free, open source web analytics platform, and has worked hard to offer an open source alternative to Google Analytics for users who seek more privacy. Matomo continues to improve and make …
