Google Business Profile, Google My Business or Google Maps Profile? Since 2022, Google’s free platform on which you can register your company and display it in Google search has been called Google Business Profile. The simple registration and verification process enables over 200 million businesses worldwide to increase …
Google Search Console is Google’s free SEO platform that allows you to monitor the visibility of your website in Google search results. Google Search Console also helps to identify and solve issues that arise from your website regarding the indexing, ranking and displaying of your pages on the search results …
In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure. Plausible Analytics offers a privacy-centric solution for website …
In today’s digital landscape, understanding user behavior and making data-driven decisions is paramount for businesses seeking success. The realm of analytics tools has expanded significantly, offering a plethora of options to glean valuable insights from user interactions. In this blog post, we delve into a comparative analysis of some of …
Discover the strengths and weaknesses of GA4 and Piano Analytics to make an informed decision for your business. In the digital age, analytics has become a crucial aspect of every business. As the saying goes, “you can’t improve what you can’t measure.” With a vast array of analytics tools available …
Adobe Analytics is an analytical tool that gives you valuable insights into your website visitors’ behavior. It provides a variety of metrics, based on an extensive measurement framework, and takes into account website traffic, engagement, and sales. It is designed to help you answer questions related to user location and …
Analytics tools are essential for businesses to track and analyze their website traffic, user behavior, and other important metrics. Matomo and GA4 are two popular analytics tools that provide businesses with valuable insights into their website visitors and help them make data-driven decisions. In this blog post, we’ll compare and …
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
