A social media strategy is part of most companies’ communication concepts. Many working hours are invested if the accounts on the social networks are mainted on a regular basis. Now, you should want to see if there is any return on these investments. That is why we want to show …
Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users. 1. Click-baiting posts Click-baiting is when …
Dashboards are practical if you want to display a lot of information in an easily understandable way. Further, good dashboards save time. Avinash Kaushik has put together seven dashboards. We want to take a look at two dashboards we believe to be invaluable. Dashboard 1: Search Contribution Search engines are …
Have you ever wondered about the importance of AdWords for your customer contact via phone? Would you like to know where the phone calls to your business come from? This week Google introduced Website call conversion for AdWords to offer answers to these urging questions of businesses. According to Google …
On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement. There are several different approaches to measure content marketing. Basic measurement frameworks measure the performance and the impact of content marketing in sales, lead generation and retention rates. Beside that the …
A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. A project to optimize the conversion goals is based on …
The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …
