In this article, we highlight three website metrics that we’ve selected as particularly relevant for 2025 — and for good reason. These metrics can be tracked in Google Analytics 4 with relatively little effort, are applicable across industries and company sizes, and already provide valuable insights in their basic form. …
In a previous post, we have pointed out the importance of an effective remarketing strategy for your online marketing campaigns. A crucial aspect of a successful full-funnel marketing strategy is using website data to precisely define your audience and optimize your remarketing campaigns. With a well-organized database, you can display …
In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. We also compared various tools for server-side tracking. In this post, we look at some key advantages and some potential downsides that the Server-Side system will give you. We also draw …
In digital marketing, where every click and user action can hold significant value, data becomes the primary tool for making strategic decisions.Google Analytics 4 (GA4) opens up big possibilities for analyzing user behavior on websites and applications. However, as with any other aspect of business, it’s not just about having …
In the data-driven landscape of today’s business world, maximizing the potential of analytics tools is crucial for making informed decisions and gaining a competitive edge. While Google Analytics 4 (GA4) has been a valuable source of insights for website and app analytics, its data retention limitations have left businesses craving …
In 2020 Google released the Server-Side Container (SSC) for Google Tag Manager. While it requires significantly more technical input to implement than the Web containers we are used to, it does have some large benefits. In this post, we will look at how the SSC works. How The Server-Side Container …
Summer usually brings a slower pace, out-of-office messages pile up, and project timelines stretch out. The summer months offer the perfect window of opportunity to finally test out AI tools and perhaps even establish a workflow before the pressure picks up again in the fourth quarter. The following list is …
AI agent platforms go one step further than tools like ChatGPT or Claude: they do not just answer prompts, they can also take over parts of the work. That can mean turning a long email thread into action points, checking campaigns for unusual changes every day, preparing a follow-up, or …
Did you know that over 70% of Google searches result in no external click? Zero-click searches have increased over time as a result of additional (AI) features added to the traditional search results page. This does not mean that traditional SEO is ineffective; it means instead, that we need to …
It’s 2025, and data surrounds us like never before. Every click, scroll, and purchase creates a digital footprint. Yet, if you’re in marketing or growth, you’re probably facing a frustrating paradox: despite all this data, you actually have less usable information than ever before. Picture this: You’re sitting in …
