If you are responsible for the Google Analytics accounts, you know you cannot have Google Analytics open in the browser and actively monitor the activities 24/7. But you would like to stay posted on traffic spikes or conversion drops so you can react quickly. In Google Analytics there are “Custom …
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Google Tag Manager: Tracking of AJAX Forms
If you want to track forms that are loaded and sent through AJAX, you will face two obstacles: You have to wait for the elements that are loaded through AJAX The default action of buttons and links is prevented We show you how you can track such forms using Google Tag …
Google Analytics Benchmarks: Comparison With Your Competition
Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under …
Measuring Only Real Visitors in Your Google Analytics Profile
Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …
Google Tag Manager Guide: Step-by-Step Tutorial for Event Tracking, Part 4
Part 4: Contact Forms UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. In this fourth and last part of our Google Tag Manager Guide, we demonstrate how to track one …
Google Tag Manager Guide: Step-by-Step Tutorial for Event Tracking, Part 3
Part 3: Newsletter Subscriptions UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. In the third part of our Google Tag Manager Guide, we introduce a new type of event: form …
Google Tag Manager Guide: Step-by-Step Tutorial for Event Tracking, Part 2
UPDATE (27.8.15): This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. Part 2: Downloads In Part 1 of our Google Tag Manager Guide we showed you how to set up tags and …
Google Tag Manager Guide: Step-by-Step Tutorial for Event Tracking, Part 1
UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. Part 1: Outbound Links Even though Google Tag Manager is a relatively easy way to manage snippets of tracking code for …
Google Analytics Changes Limits on Accounts
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
You Need Google Tag Manager
Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …