Event-driven Notifications with Google Analytics

Web Analytics

If you are responsible for the Google Analytics accounts, you know you cannot have Google Analytics open in the browser and actively monitor the activities 24/7. But you would like to stay posted on traffic spikes or conversion drops so you can react quickly. In Google Analytics there are “Custom …

Google Tag Manager: Tracking of AJAX Forms

Web Analytics

If you want to track forms that are loaded and sent through AJAX, you will face two obstacles: You have to wait for the elements that are loaded through AJAX The default action of buttons and links is prevented We show you how you can track such forms using Google Tag …

Google Analytics Benchmarks: Comparison With Your Competition

Web Analytics

Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under …

Measuring Only Real Visitors in Your Google Analytics Profile

web analytics

Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …

Google Analytics Changes Limits on Accounts

New Google Analytics account limits cap properties per account at 50.

Attention Google Analytics users!  Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company.  The account is the top level access to Google …

You Need Google Tag Manager

Web Analytics with Google Tag Manager

Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …