User Engagement Metrics measure what users are actually doing with your website, and how. Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …
Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis. Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster. Here are some …
How can you use Google Analytics to identify the areas where your site is most successful at conversion and areas where it needs to be better optimized? Fortunately, as a recent Search Engine Watch article points out, Google Analytics provides built-in Converters and Non-Converters segments that let you see the …
Google Analytics offers real-time reports to monitor activities on your website as they happen. We show you how to use these reports to gain meaningful insights. Testing of Email Campaigns When you are creating an email campaign and link to website, you should attach UTM parameters to your links, so …
In the last couple of days Google has announced various new features for Google Analytics. To give you an overview, we would like to present three improvements: Demographics and interest reports are now available for mobile apps Dynamic remarketing available for all verticals Benchmarking Demographics and Interest Reports for Mobile …
Google has refreshed Tag Manager’s user interface which makes the tool more powerful and easier to use. Here are 6 facts you need to know about the update. 1. Only New Accounts The new UI is only usable for new accounts. You can access the new UI at http://tagmanager.google.com/, which …
If you are responsible for the Google Analytics accounts, you know you cannot have Google Analytics open in the browser and actively monitor the activities 24/7. But you would like to stay posted on traffic spikes or conversion drops so you can react quickly. In Google Analytics there are “Custom …
