We work with all kinds of web analytics tools and Matomo is definitely an important one in our portfolio because it offers a wide variety of advantages. Compared to other analytics tools Matomo is free, offers unsampled data and abides by the rules of data privacy. Hence, you don’t have to compromise when analysing your data in a complete and privacy compliant way.
Advantages of Matomo
- No data storage or collection limit as Matomo can be hosted on your own webserver
- Data Privacy and GDPR compliance is very easy to setup with Matomo
- 100% unsampled data
- You are the only one who owns the data
- There is no limit in the number of goals or transactions that can be tracked
- There is a free, open-source option as well as various paid Matomo plans