Is Google Analytics data privacy compliant?

Google Analytics is already classified as not data privacy compliant in several EU countries.

  • If you are using Google Analytics, first check if the European General Data Protection Regulation (GDPR) also applies to your business model.
  • After that, be sure to evaluate alternative web analytics tools or consider switching to server-side tracking.
  • In addition to the GDPR, make sure that your web analytics solution also complies with the new Swiss Data Protection Act.

We would be happy to support you in evaluating your web analytics setup.

Contact us for a non-binding offer.

Riccardo Gosteli

 
Head of Digital Compliance
We're looking forward to hearing from you.

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