Data Privacy in Online Marketing
At Advance Metrics we are specialised in Data Privacy for Online Marketing.
Presently, there are many questions surrounding digital marketing and compliance, such as:
- How can you get consent for data collection from your target audience? How do you set up a cookie banner for different target markets?
- How can you get reliable data to measure the performance of your Online Marketing campaigns?
- Who can you send your newsletter to? Are you allowed to add prospects to your newsletter distribution list?
- How can you use retargeting in your paid advertising campaigns on social media or search engines and under what conditions?
- How can you target the right users on all platforms?
- What will change for your Online Marketing campaigns with the new Swiss Federal Act on Data Protection?
If you would like a personalised answer to these questions or if you would like to know how you can comply to the new Swiss Federal Act on Data Protection (FADP) and Europe’s General Data Protection Regulation (GDPR) in your Online marketing – we are happy to help.
Contact us for a non-binding consultation on this trending topic.