Server-Side Tracking

Client-side tracking has been the most popular way to track user behavior on websites. However, there are some advantages we want to point out with a Server-Side Setup incl. full control on your visitors data to make sure to be compliant with data privacy laws such as the GDPR.

The EU-based server-side tracking solution that JENTIS offers, collects high-quality first-party data and has a revolutionary technology that makes it easy to collect user data in a GDPR-compliant manner. Alternatively, we can also help you set up the server-side tracking solution from Google which also has its upsides.

In our blog post we looked at the advantages and some disadvantages of the server-side which we are summarising here:


  • Its container can modify the data before it is sent to its destination. This brings great benefits for privacy protection as you make the decision about what data is sent to which tool.
  • It may use first-party cookies where a client-side setup would use third-party cookies.
  • Data can be collected and then transferred to any tool you wish.
  • Faster page load time.
  • Hides API keys and clients’ secrets.
  • Loads the tracking script from your own domain.


  • The setting up of the initial server instance and provisioning of redundancy servers needs technical expertise.
  • If you are coding a client or a tag, the responsibility of data accuracy depends on you.
  • It can be costly.
  • You need to make sure that privacy regulations are respected.

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