Since our latest news on Google Analytics 4 and Data Retention in GA4 there has been a lot of developments in the world of Google Analytics. Below, you will find the most important updates and announcements by Google about their analytics tool. Google Analytics 4 can now be linked to …
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
With everything going on in your company it is important to stay up to date with trends in your data. However, it is impossible to check your analytics tool manually 24/7. That’s why it is essential to have an automatic alert system set up. Let’s imagine you are relaunching your …
We recently released a blog post where we highlighted some of the things we have learnt over the last year since Google Analytics 4 was officially released. GA4 has a number of really great selling points. However, there are some features it is still missing as well as one or …
It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …
Some Google Analytics metrics confuse the world of online marketing and are often misinterpreted. This article clarifies these and explains precisely how the individual values are calculated and how they should be interpreted. 1. Average time on page / Average Session Duration Google Analytics calculates the time spent on a …
