Since the introduction of the GDPR in May 2018, not all points have been clearly regulated and can be interpreted differently. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgements and related issues. What happened? The …
GDPR
What happened since the introduction of GDPR?
On the 25th of May 2018, almost ten months ago, the European General Data Protection Regulation came into force. After the enormous hype caused by the introduction, you might wonder if the new regulation has had any effect at all. In fact, a lot has happened, fines and warnings have …
Only 6% of Swiss Websites are GDPR Compliant
The new European General Data Protection Regulation (GDPR) entered into force on 25 May 2018. The most important GDPR related changes concerning cookies are: Cookies are regarded as online identifications and thus as personal information. The collection and processing of personal information (including cookies) requires the visitor’s consent. Website operators …
Successful Online Marketing with GDPR
We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather. To kick off the evening, we had prepared three trend talks. My colleagues from Amazee Labs gave insightful presentations about “Testing for Success” (Mayce) and Bring Your Website to the …
How To Delete Visitors in Google Analytics to be Compliant with GDPR
The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …
76% Ignore Cookie Banners – The User Behavior After 30 Days of GDPR
The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on …
5 GDPR Quick-Fixes for your Website
The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. This brings with it a risk of serious fines for non-compliance. Ensuring that a company and its online channels are in line with GDPR is usually a major undertaking, which is why there has …
Is Google Analytics GDPR Compliant?
As we get closer to 25 May, the deadline for the new EU data regulations (GDPR), more and more questions are being raised. One of these questions is how Google Analytics measures up to these new regulations. (If you are not familiar with the content of GDPR, here are useful …
An Overview of GDPR: What Is Changing?
The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. It contains fundamental changes in the way personal data can be handled. The new data regulation will become one of the world’s strictest data privacy laws. There is a wealth of information, interpretations and …
How GDPR Is Going to Change Digital Marketing
The new European Data Protection Regulation takes effect on 25 May 2018. It will bring fundamental changes in the handling of personal data and introduce a number of new challenges for digital marketing. Why GDPR? If you are not yet sure what GDPR is, or if it will affect you, …
Data Privacy and Compliance in Digital Marketing: What You Should Know
The importance of the topics data privacy and compliance is currently increasing due to the EU’s new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018. As a result, it is now more important than ever to ask yourself if your online marketing …
Are you Ready for the EU’s New Data Protection Regulations?
What Are the New Data Protection Regulations? The European Union is soon to enact new regulations that govern what data you can collect about your customers and how you can use it. This legislation is called the General Data Protection Regulation or GDPR. Of course, as the name implies, the …