Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …
On May 25, 2018, the European General Data Protection Regulation (GDPR) came into force. The GDPR creates uniform regulations for data protection in Online Marketing throughout Europe. The laws have been simplified in part by the GDPR, but at the same time, they have a significant impact on the entire …
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …
There is still a lot of uncertainty about the setting of cookies. The specifications of GDPR are not very precise, and implementation for digital channels is not always easy to derive. This has led to many myths about the use of cookies. In this blog post, we will demystify the …
Last Thursday the European Court of Justice declared the EU/US Privacy Shield, which regulates the secure transfer of personal data to the USA, to be ineffective. This has a direct impact on your digital marketing activities. What is the EU/US Privacy Shield? According to the European General Data Protection Regulation …
In May 2018 the EU implemented its groundbreaking data protection laws, the General Data Protection Regulations. These laws gave EU citizens massive protection and rights over how their data can be captured and used. In the buildup to these laws being implemented, Switzerland started the process of updating its data …
Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …
Since the implementation of the GDPR in May 2018, not all its provisions have been made clear and some can still be interpreted in different ways. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgments and …
Since the introduction of the GDPR in May 2018, not all points have been clearly regulated and can be interpreted differently. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgements and related issues. What happened? The …
