Facebook is a relevant marketing channel for both B2C and B2B companies and an important component of search engine optimization. With the tips below you achieve the highest possible organic reach on Facebook, without sponsored posts and paid ads. Tip 1: Format According to a recent study, video posts achieve …
Facebook has announced an update of its news feed leading to a reduced visibility of overly promotional page posts. This change will take effect in January 2015. With “promotional posts” Facebook does not mean paid advertising but regular posts that contain promotional content such as: Status updates aiming to push people …
Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users. 1. Click-baiting posts Click-baiting is when …
