What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …
Digital Compliance
2023: Google Analytics 4 and the new Swiss Data Protection Act are on their way
If you are actively involved in online marketing in Switzerland, this upcoming year will bring some major changes. You should keep these two events saved in your calendars: July 1st 2023: Google will replace Universal Analytics with Google Analytics 4. September 1st 2023 the new Swiss Data Protection Act comes …
How to do Online Marketing without cookies
What is the challenge with Online Marketing at the moment? The data privacy regulations have become a lot stricter after scandals like Cambridge Analytica where Facebook data was used without consent for political advertising. Currently most platforms like Facebook, Google or LinkedIn still depend on a cookie to follow users …
4 Privacy-Compliant Alternatives to Google Analytics
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
Solving one of the biggest issues in Google Analytics 4: Data Retention
We recently released a blog post where we highlighted some of the things we have learnt over the last year since Google Analytics 4 was officially released. GA4 has a number of really great selling points. However, there are some features it is still missing as well as one or …
Web Data & Data Protection
Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …
Do I actually need a cookie banner now?
Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …
Data Privacy in Online Marketing
On May 25, 2018, the European General Data Protection Regulation (GDPR) came into force. The GDPR creates uniform regulations for data protection in Online Marketing throughout Europe. The laws have been simplified in part by the GDPR, but at the same time, they have a significant impact on the entire …
Digital Brand-Safety – Not a Luxury for Luxury-Brands
Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
Is Cookieless Tracking the Future of Web Analytics?
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …
Fact-Check of the 5 Biggest Myths Around Cookies and GDPR
There is still a lot of uncertainty about the setting of cookies. The specifications of GDPR are not very precise, and implementation for digital channels is not always easy to derive. This has led to many myths about the use of cookies. In this blog post, we will demystify the …
Data protection will be complicated again: EU/US Privacy Shield declared ineffective
Last Thursday the European Court of Justice declared the EU/US Privacy Shield, which regulates the secure transfer of personal data to the USA, to be ineffective. This has a direct impact on your digital marketing activities. What is the EU/US Privacy Shield? According to the European General Data Protection Regulation …