In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …
Three Factors Why Third-Party Data Collection Has Been Cut Governments have reacted to the increasing value of personal data and to the growing concern of citizens about how their personal information is being used. Laws and regulations for data protection have been issued to give back control to users over …
Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …
If you are actively involved in online marketing in Switzerland, this upcoming year will bring some major changes. You should keep these two events saved in your calendars: July 1st 2023: Google will replace Universal Analytics with Google Analytics 4. September 1st 2023 the new Swiss Data Protection Act comes …
What is the challenge with Online Marketing at the moment? The data privacy regulations have become a lot stricter after scandals like Cambridge Analytica where Facebook data was used without consent for political advertising. Currently most platforms like Facebook, Google or LinkedIn still depend on a cookie to follow users …
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …
Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …
On May 25, 2018, the European General Data Protection Regulation (GDPR) came into force. The GDPR creates uniform regulations for data protection in Online Marketing throughout Europe. The laws have been simplified in part by the GDPR, but at the same time, they have a significant impact on the entire …
Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …
