Our team successfully implemented Google Analytics 4 (GA4) within a server-side environment, leveraging the innovative software solution provided by
JENTIS. This transformation extended beyond GA4, encompassing other platforms such as Microsoft Dynamics for marketing automation, Facebook, and LinkedIn, all of which were seamlessly integrated into the server-side setup. The shift to server-side tracking yielded remarkable results. It not only facilitated high-quality data collection but also provide Zühlke with unparalleled data control. This newfound control enabled the establishment of a sustainable tracking framework, focusing on harvesting essential data while discarding extraneous information that lay dormant and unutilized.Moreover, the server-side setup introduced unprecedented flexibility into Zühlke's analytics infrastructure, providing the agility required to adapt to evolving needs and changing digital landscapes.In summary, the transition to server-side tracking empowered Zühlke to not only comply with digital regulations but also elevate their data collection to new heights of quality, control, and sustainability. This transformation positions Zühlke for continued success in an ever-evolving digital ecosystem.