Anyone running an e-commerce business should ensure that their site is performing, is always available, and is secure for the end-user. Numerous reports and dashboards can be built in Google Data Studio to support this. Google Data Studio also presents your data in an easily digestible format.
Where do visitors come from? Which marketing channel generates most transactions and revenue? When combined with Google Analytics a Google Data Studio report can answer all these questions. And it has to because nowadays everything from books to clothing, food and medicines is ordered online. E-Commerce is growing steadily and is becoming increasingly important, both for online shops, online marketplaces such as Amazon or eBay and for online customers. In addition, the growing number of online retailers is expected to increase the competitive pressure. It is therefore hardly possible to succeed without analysis.
In this blog post,amaz we show you an example of an e-commerce report in Google Data Studio. You can use our report as it is or as a basis for your own reports. If you run an e-commerce business, analysis with Google Analytics is mandatory. This allows you to track, measure and optimize your business.
What Should Be Part of a Good E-Commerce Report?
The Google Data Studio report – containing data from all your online marketing channels – assists you in making your marketing strategies more effective. This helps you decide where to spend your marketing budget and which channels may need improvement. The primary KPI for this is of course revenue. But the report also shows key figures such as the number of individual products sold and the total number of purchases.
The report also gives you an overview of how effective and efficient your checkout process is. Do customers understand it? Or is the checkout process so complicated that users cancel the purchase? The e-commerce report shows you what steps in the checkout process are causing problems for users. These details can help you improve your process so that in the future, customers are more satisfied and complete more transactions.
Finally, the products with the best performance are displayed. You can see which products customers are most interested in – through criteria such as product details views and Adds-to-Cart – and ultimately which products customers are most likely to buy.
How to Set up Your E-Commerce Report
To set up the report, all you need to do is copy our report and replace the dummy Google Analytics data with your own.
You can learn how to do this in our blog post How to create your first Google Data Studio dashboard.
How to Extend Your E-Commerce-Report
You can expand your e-commerce report and add further key figures.
For example, create detailed views for each of your marketing channels. You can see how paid search campaigns have performed, which landing pages are most effective for organic Google search, or where the referrals with most revenue come from. Many other data views can be selected as needed.
If you learn the basics and become familiar with Google Data Studio reports, you can save yourself a lot of time. In addition, quick access to important key figures is guaranteed, which makes for easy analysis and improvements.
Especially helpful is the automatic delivery function of the reports. This way you will never miss any key figures again. You can have the reports sent to you by e-mail in daily, weekly or monthly intervals.
