Programmatic Advertising (Programmatic marketing) simplifies audience targeting. With the help of programmatic campaigns, the right target group can be addressed at the perfect time in the right channel with the optimal message.
- What is Programmatic Advertising good for?
- What is Programmatic Marketing?
- How does Programmatic Marketing work?
- Benefits of Programmatic Advertising
What is Programmatic Advertising good for?
Would you like to address your target group effectively and as automatically as possible? Programmatic marketing recognizes which purchase phase the user is currently in and shows them the appropriate advertising message.
Programmatic advertising should not be missing from any marketing mix. In this post, we will show you the advantages and possibilities of programmatic marketing.
What is Programmatic Marketing?
Programmatic marketing automates the decision-making processes in media purchasing. This means that bids and budgets for marketing measures are controlled by algorithms in real-time in order to achieve the defined marketing goals. Programmatic marketing is an extension of real-time bidding (RTB) and combines it with artificial intelligence.
Real-time bidding refers to the buying and selling of online ad impressions in real-time auctions. These auctions take place as soon as a page starts loading. In addition to the Google Marketing Platform (GMP), Google Ads, Microsoft Ads, and Facebook Ads are now using programmatic ads for easier campaign management.
How does Programmatic Marketing work?
An algorithm is used for programmatic advertising. This determines the relevance of the available advertising space based on the defined target groups and marketing goals and at the same time determines the corresponding bid.
Through successful sales or other conversions, such as making contact, the algorithm learns which combinations of advertising space, advertisement, target group, time, bid, and device will most likely lead to the achievement of the defined marketing goals again. The algorithm uses a combination of information about the target groups, their potential, and interactions for future decision-making processes.
Benefits of Programmatic Advertising
With the help of programmatic campaigns, users are addressed at the right time with the right advertising message in the optimal advertising channel. As soon as an algorithm is defined, the campaigns are automatically controlled and optimized. This leaves you more time to develop marketing strategies and concepts. In addition, the algorithm constantly improves and can address the right target group, for example, based on demographic and geographical characteristics, interests and behavior at the right time on the right device with the right ad.
Programmatic advertising is efficient. Marketing managers can save media budgets by minimizing wastage and using resources more efficiently thanks to the automation options. With programmatic marketing measures, users can be addressed at the right moment and the required media costs can be reduced. This increases the campaign performance and the return on investment (ROI).
With the help of programmatic marketing, you can make targeting your target groups easier. With programmatic campaigns, you reach your users at the right time in the right channel. Furthermore, media costs can be saved and performance increased thanks to the control without wastage.
Would you like to make your online marketing more effective with the help of programmatic marketing? We are experts in programmatic marketing measures and will be happy to help you implement them. Contact us now.